When it comes to Instagram, people seem to have mixed feelings. Some see it only as a silly little app filled with cringe-worthy trends and overhyped Gen Z lingo. Others turn towards it for the minefield of humorous reels to get them through mundane days.
But if you are a business owner looking to supercharge growth, you might want to look deeper into this app. Instagram is a great tool for your marketing needs; helping you reach millions of people with a single post, if you do it right. Instagram is like the proverbial fertiliser to the sapling that is your business.
How Does Instagram Branding Help Grow Your Business?
Instagram offers a variety of ways you can connect with your target audience, get to understand their views and preferences and implement results to grow your business further. Here are 5 solid ways instagram branding can help grow your business:
Reach your target audience:
Instagram is the world’s third-most used social media platform. According to leading digital marketing agency, BS Group, roughly 44% of Instagram users might be using the app for shopping. With billions of users, you’re guaranteed to reach your ideal audience.
How do you reach your target audience on Instagram?
Instagram offers a variety of mediums including posts, reels, carousels, and more that helps you reach your target audience. You can use these to generate brand-specific content that caters to your audience.
(Need help with brand management? Check this out!)
Ask questions about their preferences and turn the results into actionable steps and use them to develop a strong brand voice and tone that resonates with your audience.
According to top marketing experts like BS Group, using Instagram Live two to three times a week is ideal for growth.
Collaborate With Influencers:
How does influencer marketing work?
Collaborating with social media influencers is a great way to widen your community and add more loyal customers to your business. Influencers have millions of loyal fans and a product/service endorsed by them is guaranteed to do well in the market.
Look for influencers whose views align with that of your business and collaborate with them to increase brand awareness and reach further.
Get Valuable Customer Feedback and Insights:
According to a Facebook survey, 66% of users view the platform as a way to connect with their favourite brands. Taking this into account, you can leverage your Instagram presence to gain valuable customer feedback and insights.
Looking to launch a new product and need some suggestions? Head over to the Instagram polls and let your customers choose what they prefer. Need feedback on how to improve an existing product? Let your customers guide you.
Analyse Competitors:
Another great use of Instagram is competitor analysis. You can analyse the Instagram presence of your competitors, pick up insights into their winning strategies, gain inspiration and even learn things to avoid.
How do you analyse competitors on Instagram?
It’s simple. Evaluate their profiles, look at their content strategy, follower demographics and the way they shape their brand voice. This will help you determine weak points in your own business and strengthen them.
Drive Traffic to Your Website:
You can also use Instagram to direct traffic to your webpage. Add the link to your website in your Instagram bio to help direct users.
One important thing to keep in mind is that there is a fine balance you need to maintain between driving traffic and making your content too sale-sy. Nobody wants to be bombarded with product and service ads while leisure scrolling.
How to drive traffic to your website from Instagram?
Create high-quality content and use subtle ways to direct traffic to your website. For example, instead of posting ad-forward reels and posts, use Instagram stories to sneak in a link. Remember, Instagram values high-quality content over anything else, and the more your audience enjoys your content, the better it is for your business.
Now that you’ve learnt how Instagram can help with business growth, it’s time to look into getting started. Here are some basic steps involved in the brand building process:
1. Set-up Your Instagram Profile and Develop a Strategy:
Developing your business profile and content strategy is the first step to build your online presence. Determine your brand identity with your trademark brand colours and style. Create a snazzy bio that compels users to hit that follow button.
Next, come up with a basic content strategy. Create a calendar and create posts accordingly.
(P.S. Wanna develop a killer content strategy? Get it here!)
2.Experiment With the Features:
Instagram offers a variety of features that help you get your point across. You can experiment with reels, carousels, stories and many more to see what type of post aligns the best with your strategy and appeals to your audience.
3.Leverage Viral Instagram Trends:
Instagram trends are kinda like the lottery. All it takes is one post to blow up and boost your online presence.
How do you use Instagram trends for business growth?
Keep tabs on the latest trends circulating on Instagram, shortlist the ones that work well with your brand voice and tone, and create posts accordingly. Keep in mind that not every trend can be incorporated into your content strategy. Jumping on every viral dance trend and hoping one sticks is not the way to go. Be mindful, be demure (pun intended!).
Instagram has great potential to skyrocket your business growth. However, it is a journey. It takes time to build a community of loyal followers and achieve social media success. It won’t happen overnight, but if you keep at it consistently, evaluate, strategise and evolve, you will surely get there.
If you’re not sure how to go about building your Instagram branding strategy, get in touch with us and book a discovery call to help you get started.
(Tags: Instagram marketing, instagram branding, brand building process, best product branding, business branding services, branding tips for social media, brand building on social media, corporate branding services, corporate branding strategy, business branding, business brand identity, branding guidelines, brand building marketing, social branding)
